About Us

JyothisPure - the best source for natural jaggery powder. Right from the beginning, we were known as a prominent trader and manufacturer of Jaggery powder and Wood Pressed Oil. It is not an overnight decision to build this empire of JyothisPure. We, as a family, worked hard to construct this brand for generations from scratch.Our motive is to make our business simple and digitalized for consumers. Our jaggery powder is produced with minimal operating costs and highly skilled laborers. This not only benefits the farmers but also helps people to purchase original jaggery powder at an affordable cost without any self-based mediators.

In 1969, under the trade name of Jothi Vella Mundy, Mr.V. Pandian started this business journey in Coimbatore as a wholesale trader of jaggery, jaggery powder, and palm jaggery. Due to the hige support, another trade name was commenced to Gnanamalar Vella Mundy in 1970.

In 1985, the business was taken over by his son Mr.V.P. Selvaraj. He expanded this business to other states of India and made a strong presence establishing our trading commerce as a well-known company.

Later, Mr. Jerry Selvaraj further enlarged this business as a wholesaler of sesame, groundnut seeds, and dried coconut (copra) 2013. He diversified his plan to build the brand JyothisPure in Coimbatore in 2018 and was successful in doing so.

Owing to the huge response from the customers and the need for high-quality jaggery powder, commenced the idea of establishing an online platform NAATUSAKKARAI.COM to reach worldwide to benefit more people from our product.

Vision

We are content with customer satisfaction and never compromise on quality. Our vision is to promote a healthy lifestyle by inculcating jaggery in people’s meals
mission

Replacing white sugar forever. You enlighten a farmer’s life for your every purchase from JyothisPure